Since there’s a Boost juice down the road from where I work, I now drink a lot of this overpriced mushed fruit and sugar. I was thinking the other day about their “buy 10 get 1 free”, and realised this just means I pay about $5.30 instead of $5.80 for each one, still not a very good deal… but somehow this attempt at wooing customers into coming back again and again just works. Then I found this in my inbox:

How can I not keep coming back for another year if it means in 365 days they’ll be giving me another one for free!
September 14, 2009 at 11:25 am
But will they still give you juice next year even if you _don’t_ go back for the remainder of the year?
(I’d take a free Boost every year if I could
)